The Wall Street Journal, October 23, 1989

Will Poland Plant a Forest to Satisfy a U.S. Architect?

By Rose Gutfeld.

Front page column of The Wall Street Journal, October 23, 1989, with a sketch of William McDonough
The Wall Street Journal, October 23, 1989
Air-Loving Mr. McDonough Plans Warsaw Skyscraper of Lasting Aerobic Value

NEW YORK: Sitting at the bar of the Four Seasons restaurant, architect William McDonough seems oblivious to the glamorous clientele and the elegant setting. He is ogling the curtains rippling above the ventilation ducts. “Look how much air is moving around!” he says. “The ventilation here is great!”

You may be hearing more about the 38-year-old Mr. McDonough and his preoccupation with clean air. After years of relative obscurity, he is starting to attract notice for the ecological as well as the aesthetic quality of his architecture.

Mr. McDonough believes that the well-being of the planet depends on such stratagems as opening windows to cut indoor air pollution, tacking down carpets instead of using toxic glues, and avoiding mahogany, which comes from endangered rain forests.

Aerobic Architecture?

He has put some of his aesthetic ideas into practice with his design of the four-star Quilted Giraffe restaurant (“architecturally impeccable,” Progressive Architecture magazine called it) and his remodeling of Paul Stuart, the Madison Avenue clothing store. He has designed furniture and homes as well as commercial and office space. He is now designing a Broadway stage set for a show by the band Kid Creole and the Coconuts.

What really stirs his muse, though, is aerobic architecture. Now the question is: Is Poland ready for it? Mr. McDonough is about to tackle his biggest clean-air challenge yet, the proposed Warsaw Trade Center in Poland, the first such center in Eastern Europe.

The project has already acquired a certain New York cachet. Bloomingdale’s plans to sell a foot-tall chocolate model of the center during the holidays. Some of the sales proceeds will go to the Design Industries Foundation for AIDS. A cake topped with a replica of the center will be auctioned at an AIDS benefit at Sotheby’s in December.

If Mr. McDonough’s plans get executed, as much of the Polish center as possible will be made from aluminum, steel and glass recycled from Warsaw’s abundant rubble. A 20-story mesh spire will stand atop 50 stories of commercial space. Solar-powered batteries will make the spire glow. The windows will open. The carpets won’t be glued down, and walls will be coated with nontoxic finishes.

To the extent that the $150 million budget will allow it, Mr. McDonough will rely on solid wood, rather than plywood or particle board, to limit the emission of formaldehyde.

If Mr. McDonough has his way, the Poles will compensate for the trade center’s emissions of carbon dioxide, a prime suspect in the global atmospheric warming many scientists fear. The Poles would plant a 10-square-mile forest somewhere in the country at a cost of $150,000, with the center’s developer footing the bill.

The news hasn’t exactly moved others in Mr. McDonough’s profession to become architectural Johnny Appleseeds. All architects want to be aware of the ecological consequences of their work, says John Burgee, whose New York firm is designing the redevelopment of Times Square, “but we can’t all carry it to that extreme.” Karen Nichols, senior associate at Michael Graves’s architecture firm in Princeton, N.J., says: “We’re really at the mercy of what the construction industry can and will do readily.”

Mr. McDonough responds: “I’m asking people to broaden their agendas.”

The son of a Seagram’s executive who was stationed in many countries around the world, Mr. McDonough was born in Tokyo and attended 19 schools in places ranging from Hong Kong to Shaker Heights, Ohio, before entering Dartmouth College. He earned a master’s degree in architecture from Yale.

His interest in the natural environment dates from his youth. He and his father still spend time each summer fly-fishing for salmon in Iceland. Living in Hong Kong, he says, made him sensitive to the limits on food, power and water supplies. At his first school in the U.S. he was thought a little strange for shutting off open water taps and admonishing his schoolmates to take only brief showers.

He and a Dartmouth roommate established a company that restored three hydroelectric power plants in Vermont. At Yale, he designed one of the first solar-heated houses to be built in Ireland.

Beeswaxed Floors

Mr. McDonough’s first professional project fully to reflect his environmental ardor was his 1986 design for the headquarters of the Environmental Defense Fund in New York. The offices took 10,000 square feet of a building with 14-foot ceilings and big, operable windows.

Since the 1970s energy crisis, some efforts to conserve energy by sealing buildings have had an unintended side effect: high indoor pollution. To reduce it at the fund’s building, workers rubbed beeswax instead of polyurethane on the floors in the executive director’s office. Jute, rather than a synthetic material, lies under the tacked-down carpets, and the desks are of wood and granite instead of plastic.

The budget was only $400,000. “Athens with Spartan means,” Mr. McDonough says. The fund’s lawyers work in an Athenian grove of potted trees. Economists and administrators sit along a “boulevard” with street lamps and ficus trees. In offices, triphosphorous bulbs simulate daylight. Offices with outside windows have inside windows, too, to let in more real daylight.

“We proved a healthy office doesn’t cost more,” says Frederic Krupp, executive director of the fund.

It “really looks beautiful and is very light,” says Ann Hornaday, a free-lance writer who has visited the office for lunch meetings. But, she says, “I guess I didn’t really notice the trees. Maybe they were hidden by all the people.”

Warsaw’s Eiffel Tower

Neither the Quilted Giraffe nor the Paul Stuart renovation reflects much of Mr. McDonough’s environmental concern. The restaurant was conceived as a sparkling, crystalline “geode.” It makes extensive use of stainless steel, silver and aluminum that sets off black granite table tops and a gray terrazzo with zinc-strip floors. To more than replace the wood from two English oaks used for paneling at Paul Stuart, however, Mr. McDonough and friends planted 1,000 acorns around the country.

The ambitious Warsaw project still awaits approval by city officials. Its developer is a Polish American, Sasha Muniak. He had worked with Mr. McDonough on an earlier project and recruited him as architect for the trade center. The center will provide space for computer hardware and facsimile and other telecommunications equipment, not readily accessible in Poland now, for a growing number of Westerners doing business in Eastern Europe.

Mr. McDonough thinks of the center as the “Eiffel Tower of Warsaw” and “a symbol of the resurgence of Poland.” If any nation can use environmentally benign architecture, it is Poland. Jessica Mathews, vice president of World Resources Institute in Washington, D.C., says that perhaps a quarter of Poland’s soil is too contaminated for safe farming because of air pollution. The pollution is also killing forests and destroying buildings that date back to the Middle Ages.

The future of the forest remains uncertain. Mr. Muniak’s company, Balag Ltd., has agreed to set aside the money to plant and maintain it, but discussions are still going on over where to place it and how to ensure that it will be maintained. After all, Mr. Muniak says, “in Poland there aren’t too many people worried about the environment. They’re more worried about bread on the table.”