Cradle to Cradle at 25

Tell us what it did.

The book was published in 2002, co-authored by William McDonough and Michael Braungart, argued over with many people, and carried into factories, classrooms, and companies its authors have never seen. The Institute would like to collect what happened next.

The stories

What twenty-five years did, in other people's words

Decade encountered

Kind of work

Gathering the stories.

Share a story

A few hundred words is plenty

Stories are read by a person at the Institute before anything appears publicly, and nothing is published without the consent you give in the form. If you would rather send something by email, write to rpetersen@mcdonough.institute. Recorded video and audio can be sent the same way, and the Institute adds captions and a transcript before anything is posted.

Leave this unchecked and your story stays private, read only by the Institute. Your email and any files you attach are never shown publicly, whichever you choose.

Support the anniversary

Gifts in the anniversary year keep the tools free, the gatherings open, and the next twenty-five years possible.